Last updated: 01/2026

O Like Floripa is a digital portal with cultural, historical and tourist content, accessible at https://www.likefloripa.com.br/.

The portal Like Floripa is registered with the INPI, managed and owned by Pierini Comunicação, a legal entity governed by private law, registered with the CNPJ No. 51.001.948/0001-00, with registered office at Rua Belmira Isabel Martins, nº 62, 3º andar, sala 313, Estreito, Florianópolis/SC, CEP 88075-145, which acts as Personal Data Controller, under the terms of the General Data Protection Act.

This Privacy Policy describes how personal data is collected, used, stored and protected within the scope of the Like Floripa portal, in accordance with the LGPD, GDPR and good international information security practices.

1. ROLES AND RESPONSIBILITIES

• Portal: Like Floripa - digital environment where data is collected and processed
• Data controller: Pierini Communication
• Data subject: Users of the Like Floripa portal

2. DATA PROTECTION OFFICER (DPO)

The Data Controller of the Like Floripa website is:

Name: Cristina Pierini
Role: Data Protection Officer (DPO)
Contact: contato.likefloripa@gmail.com

3. PERSONAL DATA PROCESSED ON THE PORTAL

When using the Like Floripa portal, these can be dealt with:

• data provided voluntarily on forms (name, e-mail, telephone);
• browsing data and use of the portal (anonymized IP, pages accessed, date and time);
• data collected by cookies and similar technologies.

4. TECHNOLOGIES USED BY THE PORTAL

O Like Floripa portal uses, for operational, analytical and marketing purposes:

• Google Analytics (GA4) with IP anonymization
• Google Tag Manager
• Meta Ads (Meta Pixel and Meta Events Manager)
• YouTube (widgets and APIs)
• Cloudflare
• Matomo
• Google Fonts and Font Awesome

5. PURPOSE OF TREATMENT AT LIKE FLORIPA

The data is processed in the context of the portal for:

• provide cultural, historical and tourist content;
• improve the browsing experience on Like Floripa;
• measure the portal's audience and performance;
• carrying out publicity and digital marketing campaigns;
• answer requests sent by users;
• ensuring safety and preventing incidents.

6. LEGAL BASIS

The treatment is based on:

• consent of the owner, where applicable;
• legitimate interest of the parent company;
• compliance with legal and regulatory obligations.

7. INTERNATIONAL SHARING AND TRANSFER

The data collected in the Like Floripa portal are not marketed.

They can be shared with technology providers and marketing platforms, including international transfer, always in compliance with the LGPD and GDPR.

8. DATA RETENTION

The data processed on the Like Floripa portal is stored for the period necessary for the purposes stated or for up to 10 (ten) years, according to legal requirements.

9. INFORMATION SECURITY

Pierini Comunicação adopts technical and administrative measures to protect the data processed on the Like Floripa portal, in line with good information security and privacy practices.

10. OWNERS' RIGHTS

Users of the Like Floripa portal can exercise their rights under the LGPD by contacting the DPO.

11. COOKIES

The Like Floripa portal uses cookies for analytical and advertising purposes. Management takes place through a specific consent tool, allowing users to set their preferences.

12. CHANGES

This Policy may be updated at any time and will come into force after publication on the Like Floripa portal.

13. CONTACT

Pierini Comunicação - Data Controller of the Like Floripa Portal
CNPJ No. 51.001.948/0001-00
Rua Belmira Isabel Martins, 62, 3rd floor, room 313
Estreito - Florianópolis/SC - CEP 88075-145
📧 contato.likefloripa@gmail.com