{"id":5503,"date":"2026-01-22T03:55:02","date_gmt":"2026-01-22T06:55:02","guid":{"rendered":"https:\/\/www.likefloripa.com.br\/?page_id=5503"},"modified":"2026-01-22T04:03:17","modified_gmt":"2026-01-22T07:03:17","slug":"politicas-de-privacidade","status":"publish","type":"page","link":"https:\/\/www.likefloripa.com.br\/en\/politicas-de-privacidade\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5503\" class=\"elementor elementor-5503\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff8b27 e-flex e-con-boxed e-con e-parent\" data-id=\"bff8b27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4244b0e e-con-full e-flex e-con e-child\" data-id=\"4244b0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759be95 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"759be95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PRIVACY POLICY <br><strong>PORTAL LIKE FLORIPA<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de6db7 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8de6db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Last updated: <\/span><b><i>01\/2026<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">O <\/span><b>Like Floripa<\/b><span style=\"font-weight: 400;\"> is a <\/span><b>digital portal with cultural, historical and tourist content<\/b><span style=\"font-weight: 400;\">, accessible at<\/span><a href=\"https:\/\/www.likefloripa.com.br\/en\/\"> <b>https:\/\/www.likefloripa.com.br\/<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The portal <\/span><b>Like Floripa<\/b><span style=\"font-weight: 400;\"> is registered with the INPI,<\/span><b> managed and owned by Pierini Comunica\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, a legal entity governed by private law, registered with the <\/span><b>CNPJ No. 51.001.948\/0001-00<\/b><span style=\"font-weight: 400;\">, with registered office at <\/span><b>Rua Belmira Isabel Martins, n\u00ba 62, 3\u00ba andar, sala 313, Estreito, Florian\u00f3polis\/SC, CEP 88075-145<\/b><span style=\"font-weight: 400;\">, which acts as <\/span><b>Personal Data Controller<\/b><span style=\"font-weight: 400;\">, under the terms of the General Data Protection Act.<\/span><\/p><p><span style=\"font-weight: 400;\">This Privacy Policy describes how personal data is collected, used, stored and protected within the scope of the <\/span><b>Like Floripa portal<\/b><span style=\"font-weight: 400;\">, in accordance with the <\/span><b>LGPD<\/b><span style=\"font-weight: 400;\">, <\/span><b>GDPR<\/b><span style=\"font-weight: 400;\"> and good international information security practices.<\/span><\/p><h2><b>1. ROLES AND RESPONSIBILITIES<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Portal:<\/b><span style=\"font-weight: 400;\"> Like Floripa - digital environment where data is collected and processed<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data controller:<\/b><span style=\"font-weight: 400;\"> Pierini Communication<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data subject:<\/b><span style=\"font-weight: 400;\"> Users of the Like Floripa portal<\/span><\/li><\/ul><h2><b>2. DATA PROTECTION OFFICER (DPO)<\/b><\/h2><p><span style=\"font-weight: 400;\">The Data Controller of the Like Floripa website is:<\/span><\/p><p><b>Name:<\/b><span style=\"font-weight: 400;\"> Cristina Pierini<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Role:<\/b><span style=\"font-weight: 400;\"> Data Protection Officer (DPO)<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>Contact:<\/b> <a href=\"mailto:contato.likefloripa@gmail.com\"><span style=\"font-weight: 400;\">contato.likefloripa@gmail.com<\/span><\/a><\/p><h2><b>3. PERSONAL DATA PROCESSED ON THE PORTAL<\/b><\/h2><p><span style=\"font-weight: 400;\">When using the Like Floripa portal, these can be dealt with:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">data provided voluntarily on forms (name, e-mail, telephone);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">browsing data and use of the portal (anonymized IP, pages accessed, date and time);<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">data collected by cookies and similar technologies.<\/span><\/li><\/ul><h2><b>4. TECHNOLOGIES USED BY THE PORTAL<\/b><\/h2><p><span style=\"font-weight: 400;\">O <\/span><b>Like Floripa portal<\/b><span style=\"font-weight: 400;\"> uses, for operational, analytical and marketing purposes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Analytics (GA4) with IP anonymization<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Tag Manager<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta Ads (Meta Pixel and Meta Events Manager)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube (widgets and APIs)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cloudflare<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matomo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Fonts and Font Awesome<\/span><\/li><\/ul><h2><b>5. PURPOSE OF TREATMENT AT LIKE FLORIPA<\/b><\/h2><p><span style=\"font-weight: 400;\">The data is processed in the context of the portal for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">provide cultural, historical and tourist content;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">improve the browsing experience on Like Floripa;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">measure the portal's audience and performance;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">carrying out publicity and digital marketing campaigns;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">answer requests sent by users;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ensuring safety and preventing incidents.<\/span><\/li><\/ul><h2><b>6. LEGAL BASIS<\/b><\/h2><p><span style=\"font-weight: 400;\">The treatment is based on:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">consent of the owner, where applicable;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">legitimate interest of the parent company;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">compliance with legal and regulatory obligations.<\/span><\/li><\/ul><h2><b>7. INTERNATIONAL SHARING AND TRANSFER<\/b><\/h2><p><span style=\"font-weight: 400;\">The data collected in the <\/span><b>Like Floripa portal<\/b><span style=\"font-weight: 400;\"> are not marketed.<\/span><\/p><p><span style=\"font-weight: 400;\">They can be shared with technology providers and marketing platforms, including international transfer, always in compliance with the LGPD and GDPR.<\/span><\/p><h2><b>8. DATA RETENTION<\/b><\/h2><p><span style=\"font-weight: 400;\">The data processed on the Like Floripa portal is stored for the period necessary for the purposes stated or for up to <\/span><b>10 (ten) years<\/b><span style=\"font-weight: 400;\">, according to legal requirements.<\/span><\/p><h2><b>9. INFORMATION SECURITY<\/b><\/h2><p><span style=\"font-weight: 400;\">Pierini Comunica\u00e7\u00e3o adopts technical and administrative measures to protect the data processed on the Like Floripa portal, in line with good information security and privacy practices.<\/span><\/p><h2><b>10. OWNERS' RIGHTS<\/b><\/h2><p><span style=\"font-weight: 400;\">Users of the Like Floripa portal can exercise their rights under the LGPD by contacting the DPO.<\/span><\/p><h2><b>11. COOKIES<\/b><\/h2><p><span style=\"font-weight: 400;\">The Like Floripa portal uses cookies for analytical and advertising purposes. Management takes place through a specific consent tool, allowing users to set their preferences.<\/span><\/p><h2><b>12. CHANGES<\/b><\/h2><p><span style=\"font-weight: 400;\">This Policy may be updated at any time and will come into force after publication on the Like Floripa portal.<\/span><\/p><h2><b>13. CONTACT<\/b><\/h2><p><b>Pierini Comunica\u00e7\u00e3o - Data Controller of the Like Floripa Portal<\/b><b><br \/><\/b><span style=\"font-weight: 400;\">CNPJ No. 51.001.948\/0001-00<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Rua Belmira Isabel Martins, 62, 3rd floor, room 313<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Estreito - Florian\u00f3polis\/SC - CEP 88075-145<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\ud83d\udce7 <\/span><a href=\"mailto:contato.likefloripa@gmail.com\"><span style=\"font-weight: 400;\">contato.likefloripa@gmail.com<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>POL\u00cdTICA DE PRIVACIDADE PORTAL LIKE FLORIPA \u00daltima atualiza\u00e7\u00e3o: 01\/2026 O Like Floripa \u00e9 um portal digital de conte\u00fado cultural, hist\u00f3rico e tur\u00edstico, acess\u00edvel por meio do endere\u00e7o https:\/\/www.likefloripa.com.br\/. O portal Like Floripa \u00e9 registrado no INPI, administrado e de propriedade da empresa Pierini Comunica\u00e7\u00e3o, pessoa jur\u00eddica de direito privado, inscrita no CNPJ n\u00ba 51.001.948\/0001-00, com [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-5503","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/pages\/5503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/comments?post=5503"}],"version-history":[{"count":0,"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/pages\/5503\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.likefloripa.com.br\/en\/wp-json\/wp\/v2\/media?parent=5503"}],"curies":[{"name":"Wordpress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}