Jurerê Internacional: a luxury retreat in Florianópolis.

Jurerê Internacional beach, located in the north of the island of Santa Catarina, is one of the best known and most popular in Florianópolis because of its architecture

With a length of 3.5 km, the beach is divided into two parts: Jurerê Tradicional and Jurerê Internacional.

Jurerê Internacional is one of the city's most sophisticated areas and a true haven of luxury.

Jurerê Internacional beach is undoubtedly one of the most beautiful and luxurious in the city of Florianópolis.

With its complete infrastructure, trendy events and rich history, it is an unmissable destination for those looking for relaxation and sophistication amidst the exuberant nature of Santa Catarina Island.

Jurerê Sea

The beach has a complete infrastructure, with restaurants, bars, stores, hotels and high-end resorts.

The calm sea and stretch of white sand are ideal for relaxing and enjoying the sun, while the bars and restaurants offer a wide variety of dining and partying options during the day.

The beach is also famous for its warm water in summer and for being a long beach that allows for long walks,

The sea has long waves and usually a sliding break, great for stand up paddle, kayaking and even more relaxed and fun surfing, especially for beginners.

History of Jurerê Internacional

In addition to the leisure and entertainment options, Jurerê Internacional also has a rich history.

The term Jurerê comes from the language of the Carijós Indians, who named the narrow channel between the island and the mainland Y-Jurerê-Mirim, meaning Small Water Mouth.

The history of Jurerê dates back to the colonization period of Santa Catarina Island, when the town was called Ponta Grossa Beach in reference to the geographical formation chosen to locate a military defense point.

There, the fortress São José da Ponta Grossa, and the batteries of São Caetano and Nova do Pontal.

Over time, a community organized itself and developed, dedicating itself to fishing, farming and work related to the fortress.

Already more developed as a tourist and summer beach, in 1955 a real estate company called Jurerê was responsible for the first subdivision plan, which caused strangeness among the local residents.

As a result, the community has experienced real estate and urban development impacts that have caused the resort to lose its village character.

The project was designed by architect Jaime Lerner. In 1982, the Habitasul company bought the rights to the area, starting the Jurerê Internacional project.

In 1984, houses and other developments sprang up in what we now know as JurerêInternacional.

What's International in Jurerê

The main difference between Jurerê Tradicional and Jurerê Internacional is the planning and high-end furniture of Jurerê Internacional.

While Jurerê Tradicional is an older neighborhood with a more relaxed, family atmosphere, Jurerê Internacional is more sophisticated,

Despite their differences, both have a similar history and culture.

The two neighborhoods were founded by Azorean fishermen in the 18th century and still keep alive the traditions and customs of Azorean culture, such as artisanal fishing and the production of handicrafts.

Another curiosity is the famous Jurerê New Year's Eve, one of the city's hottest parties, which attracts tourists and celebrities from all over the world.

There is no shortage of curiosities about Jurerê Internacional. The beach was chosen as the setting for the recording of the music video for Christina Aguilera's song “Beautiful” in 2003.

Furthermore, in 2011, Jurerê Internacional was visited by Prince Albert II of Monaco, who stayed at one of the resorts in the area.

The island's most popular beach

Jurerê Internacional beach is one of the most famous and popular in Florianópolis, attracting tourists from Brazil and all over the world.

With a length of around 3 km, the beach is known for its crystal-clear waters, fine white sand and a complete infrastructure with hotels, resorts, bars, restaurants, designer stores and nightclubs.

Jurerê Tradicional beach is smaller and quieter, with a more family-oriented atmosphere. The beach is surrounded by summer houses and has a good infrastructure, with restaurants, kiosks and local shops.

Despite the differences, both beaches in Jurerê are beautiful and offer a unique experience for visitors, whether they are enjoying a day in the sun and sea, practicing water sports or appreciating the local culture.

How to get to Jurerê Internacional

Jurerê Internacional is 32 kilometers from the city center and can be reached via Avenida Beira-Mar Norte, going up the CIC elevated road, following Avenida da Saudade until you reach the SC-401 highway. This highway connects the city center to the beaches of the north of the island.

Follow this highway straight and when you pass Santo Antônio, arriving in Ratones, keep an eye out for the elevated road ahead of you; you have to climb it to get to Jurerê.

Follow the signs, the route is usually well signposted.

By car
Jurerê Internacional beach is located in the north of Florianópolis Island, 32 km from the bridge and the center.

Once over the bridge, stay in one of the two right-hand lanes, heading towards Avenida Beira Mar and Norte da Ilha.

Just follow the signs to the north of the island and take the SC-401.

Passing Santo Antônio de Lisboa and arriving in Ratones, keep an eye out.

Use the right-hand lane to take the access ramp to the Jurerê elevated road. Continue along Rodovia Jornalista Maurício Sirotski Sobrinho.

Smooth left turn onto Rodovia Francisco Arcanjo Grillo and then left again to stay on Rod. Francisco Arcanjo Grillo

Take Av. das Lagostas and follow it to the beach or find the location of your choice.

Buses
For those arriving by bus in Florianópolis, you should go to the Terminal Integrado do Centro (Ticen), which is 400m from the bus station.

Go to platform C, where the city buses leave for the Terminal Integrado deSanto Antônio (Tisan).

When you get to Tisan, you have to take another bus, such as Balneário Jurerê, Jurerê Internacional or Interpraias. You don't have to pay for a ticket again.

Uber or Taxi
Uber or a similar service to Jurerê Internacional costs around R$ 100 from the airport and R$ 70 from the bus station. It depends on the day and the offer.