Jurerê is one of the most famous and busiest beaches in Florianópolis, located in the north of the island of Santa Catarina.

With clear, calm waters and fine white sands, it is one of the most popular beaches for Brazilian and foreign tourists.

About 2 km long, Jurerê Tradicional beach is located in the north of the island of Santa Catarina, in an area of high real estate value and with a range of restaurants, bars, stores and hotels.

The beach also offers a range of services, such as renting chairs and umbrellas, kayaks and stand-up paddle boards, and boat trips around the area. There is a pier and marinas with several boats.

The Jurerê Sea

Jurerê beach is known for its crystal-clear, calm waters, making it ideal for water sports such as stand-up paddle, kayaking and jet skiing. The average sea temperature in the region is 25ºC during the summer.

The beach has a complete infrastructure, with restaurants, bars, stores, hotels and high-end resorts.

The calm sea and stretch of white sand are ideal for relaxing and enjoying the sun, while the bars and restaurants offer a wide variety of dining and partying options during the day.

The beach is also famous for its warm water in summer and for being a long beach that allows for long walks,

The sea has long waves and usually a sliding break, great for stand up paddle, kayaking and even more relaxed and fun surfing, especially for beginners.

Jurerê's infrastructure

Jurerê offers a simple but complete infrastructure to welcome tourists, with a wide variety of hotels, inns, bars, restaurants and stores, as well as public transportation and parking services.

The Jurerê Internacional neighborhood, which developed around the beach, is one of the city's noblest, with luxury mansions and condominiums and can be reached on foot.

History of Jurerê

In the past, the Jurerê area was inhabited by fishermen, cattle ranchers and farmers.

The history of Jurerê Tradicional beach is linked to the region's real estate development, which began in the 1970s when the area began to appreciate in value and attract investors. The name Jurerê has indigenous origins and means “fruit of the sea”.

In the past, the beach was inhabited only by fishermen and their families, who lived in small wooden houses and made their living from fishing.

Over time, the region began to attract investors and tourists looking for a paradisiacal place to spend their vacations and, little by little, it became one of Florianópolis' most famous tourist spots.

Curiosities of Jurerê

In addition to its natural beauty and complete infrastructure, Jurerê Tradicional beach is also known for its sailing sports and events.

Another curiosity is that the beach has also been the setting for some film productions, such as Jorge Furtado's Brazilian film “Meu Tio Matou um Cara”.

In 2009, Jurerê Tradicional beach was the first in Brazil to receive the international “Blue Flag” certification, which attests to the quality of beaches in terms of environmental preservation, water quality, safety and infrastructure.

Jurerê Tradicional beach is an unmissable destination for visitors to Florianópolis, with its natural beauty, complete infrastructure and interesting history.

Another curiosity is the famous Jurerê New Year's Eve, one of the city's hottest parties, which attracts tourists and celebrities from all over the world.

A very popular route is to visit Frenchman's Island, which is right in front of the resort and can be reached by kayak, depending on the wind.

How to get to Jurerê Tradicional

Jurerê Tradicional is 30 kilometers from the city center and can be reached via Avenida Beira-Mar Norte, going up the CIC elevated road, following Avenida da Saudade until you reach the SC-401 highway. This highway connects the city center to the beaches of the north of the island.

Follow this highway straight and when you pass Santo Antônio, arriving in Ratones, keep an eye out for the elevated road ahead of you; you have to climb it to get to Jurerê.

Follow the signs, the route is usually well signposted.

By car
Jurerê Internacional beach is located in the north of Florianópolis Island, 32 km from the bridge and the center.

Once over the bridge, stay in one of the two right-hand lanes, heading towards Avenida Beira Mar and Norte da Ilha.

Just follow the signs to the north of the island and take the SC-401.

Passing Santo Antônio de Lisboa and arriving in Ratones, keep an eye out.

Use the right-hand lane to take the access ramp to the Jurerê elevated road.

Continue along the Rodovia Jornalista Maurício Sirotski Sobrinho until you reach Jurerê Tradicional.

Buses
For those arriving by bus in Florianópolis, you should go to the Terminal Integrado do Centro (Ticen), which is 400m from the bus station.

Go to platform C, where the urban buses leave for the Santo Antônio Integrated Terminal (Tisan).

When you get to Tisan, you have to take another bus, such as Balneário Jurerê, Jurerê or Interpraias. You don't have to pay a fare again.

The Tican has a line called “Forte Canasvieiras”, which also runs from Canasvieiras.

Uber or Taxi
Uber or a similar service to Jurerê costs around R$ 90 from the airport and R$ 70 from the bus station. It depends on the day and the offer.